The Connector's Way Personal Brand Story
Patrick Galvin
is the author of the book The Connector’s Way: A Story About Building Business One Relationship at a Time. It is a parable about a struggling business owner who discovers simple yet effective ways to cultivate relationships in the real world and online and uses them to fuel his success.
Motto: Patrick says, “The motto at my company is nothing happens behind a desk. I need to be out in the world building relationships to build the business.This book helps do that.
Vision: As the chief galvanizer of The Galvanizing Group, Patrick is passionate about galvanizing loyalty, developing brand and marketing for individuals and businesses ranging from sole proprietorships to publicly traded companies.
Mission: Our goal is to produce timely and interesting brand stories that connect with audiences. We do this through:
- Communications planning
- Audience analysis (brand persona development)
- Brand story development
- Case studies and white papers
- Articles and opinion pieces
- Press releases
- Speeches and scripts
- Surveys
- Presentation development, design and coaching
- Social media content
- Newsletters (digital and physical)
- Blog posts
- Web Site development
In every case, our work is rooted in our client’s brand—and the relationship that people have with that brand.
Prospect View: Many people struggle with building business relationships. We are inundated every day with marketing messages that tell us the path to building better business relationships lies with the latest technology and the latest social networking sites. We have become so enamored with technology that we tune out the people around us. Our expectations of technology are seldom if ever met.
Position: Great relationships are the difference between success and failure in business.
Speaking: This personal brand book led to a revamp of Patrick’s speaking web site. Interest generated led to new blog.
Blog: named The Connector’s Way is about creating the connections that galvanize success.