Judy Sugg, "Mindful Mentor" Coach Brand Story
Judith Sugg provides mindful mentoring based on her psychological training, expertise in personal change, schooling in NLP, and practical knowledge of interpersonal communications.
Vision:
Touch at least 1000 working women a year that are seeking a mindfulness mindset. Inspire them to live passionately to distill the moment.
Mission:
Clients describe Judy as “a teacher that brings perspective to visualization” They say in testimonials that she helps them become their “very own mirror,” to “value my inner critic--it doesn’t have to be silenced just brought on board and recognized.” They say she has taught them, “different ways of self talk,” and “I am stronger than I think I am.”
For them, her coach brand is a Mindful Mentor
Position:
The position, as so often is the case flowed from the mission providing better focus for marketing communications by identifying the clients in simple, direct language:
Mindfulness mentor for working women seeking clarity and full credit for their contributions.
In promotion it was agreed that it should appear as:
Mindful Mentor
Overall the difference for Judy was to shift her coach brand to a client/customer focus.
Value Proposition:
Your value proposition is a promise. It tells the potential customer what expectations will be fulfilled when they buy from you. It is a clear marketing statement, usually a paragraph in length. Here is the one developed for Judy that incorporates all the elements of her Vision, Mission and Position:
Judith Sugg provides mindfulness mentoring based on her: psychological training, expertise in personal change, schooling in Neuro-Linguistic Programming and practical knowledge of interpersonal communications.
The working women that attend her gatherings and enroll in her one-on-one mentoring are open to innovation even though they have struggled with how they move in the world. They come to find clarity because they sometimes feel stuck and are certain they are not getting full credit for their contributions.
Judy helps them discover their true selves. She guides them to learn to control their inner critic, get clear on outcomes and put it to work .
Here’s how it plays out in how she introduces herself:
“I’m the Mindfulness Mentor.
You know how working women sometimes feel stuck and feel that they are not getting full credit for their contributions?
What we do is help them discover their true selves by
recognizing their inner critic and getting clear on outcomes.”
