In building a Brand there are differences in your purpose for doing so. Sometimes that makes it difficult to find information that will be of help to you. These are the key categories we delve into for outcomes:
In today's world you will need to "reinvent yourself" multiple times. If you are career oriented each new position is cause to rebrand in order to assure that people know you for what you are now and what you can be, your Personal Brand
Consulting at all levels is a business where your reputation and visibility are critical to your success. Research shows us that Brand is a major differential in how clients and prospects value your services.
To stand out from the crowd, you need to become singular on and offline and you need to do it in a way that is consistent across all your business development activities. A memorable brand will make you more memorable, make marketing easier and get you the engagement.
Getting the money you need to make your dream a reality often depends more on how you've positioned your product or service than the size of the niche or your value proposition. In a start up, brand makes the difference.
Brand at the Product Brand level is normally handled by a phalanx of people. A great deal published in this arena is about the processes and personalities involved by enterprise level organizations. Marketing your brand of any size is tough work.
For the largest companies we sometimes cannot name even a smattering of their products. We are inclined to rank any product or service introduced on the basis of how we perceive that organization, their Company Brand.
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