In 2010 Shell Tain decided that she had to build a more visible Brand in order to consider “slowing down about 2016 and possibly passing her intellectual property on to a successor.”
She was repositioned in her marketing as "The Untangler." This powerful coach brand plays out in all of her promotional activities
Judith Sugg provides mindful mentoring based on her psychological training, expertise in personal change, schooling in NLP, and practical knowledge of interpersonal communications.
The mindful Mentor coach brand has served her well.
Her workshops and events now sell out regularly.
She started by making herself a guinea pig in human behavior hacking by writing a blog and making YouTube videos about her misadventures
Those early forays caught the attention of major media outlets. What started on a whim turned into a human behavior lab, and a viable Coach Brand.
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