The Brand Poobah, Jerry Fletcher, founded Z-axis Marketing, Inc. when he left his position as CEO of a successful Portland, Oregon business-to-business advertising agency. He has brought his strategic assistance and proven processes to Positioning, Naming, Branding and Business Development to all sizes of companies from garage-based high-tech start-ups like Digimarc, which he named to international Fortune 500 Companies such as ADC Kentrox.
Jerry is an expert at business development who has:
This rainmaker is an old hand at both traditional and internet marketing with an in-depth understanding of what works and what doesn't. He combines his knowledge of Positioning with a lifelong expertise in building Brand in kitchens and boardrooms.
Paul Menig interviewed Jerry on the topic of Brand in April, 2019. Notice Jerry's reference to Key Benefit Attributes about 2/3 of the way through.
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