Who is Jerry Fletcher?

Brand Experience You Can Count On


The  Brand Poobah, Jerry Fletcher, founded Z-axis Marketing, Inc. when he left his position  as CEO of a successful Portland, Oregon business-to-business  advertising agency.  He has brought his strategic assistance and  proven processes to Positioning, Naming, Branding and Business  Development to all sizes of companies from garage-based high-tech  start-ups like Digimarc, which he named to international Fortune 500 Companies  such as ADC Kentrox.  

Jerry is an expert at business development who has:

  • Crafted unique, trust-based brands for 137 Independent professionals at last count.
  • Tripled a Management consultants revenues in one year.
  • Shown a subscription software business how to generate business by  speaking which led to a sale of the company north of $7 Million.
  • Raised over $500,000 in funding for a start up (Digimarc) in just 17 days
  • Increased Q1 sales of a consulting firm by  $1.2 Million with a single suggestion
  • Increased a software company's sales by 400% in 18 months by tweaking their CRM system
  • Stopped counting successful new product intros he has helped with at 207

This rainmaker is an old hand at both traditional and internet marketing   with an in-depth understanding of what works and what doesn't.  He  combines his knowledge of Positioning with a lifelong expertise in building Brand in kitchens and boardrooms. 

Lessons Learned


is an 




Jerry Fletcher

See outcome options

Video of interview with Jery

Paul Menig interviewed Jerry on the topic of Brand in April, 2019. Notice Jerry's reference to Key Benefit Attributes about 2/3 of the way through.

The Brand Brain Trust Sponsors