The Brand Poobah, Jerry Fletcher, founded Z-axis Marketing, Inc. when he left his position as CEO of a successful Portland, Oregon business-to-business advertising agency. He has brought his strategic assistance and proven processes to Positioning, Naming, Branding and Business Development to all sizes of companies from garage-based high-tech start-ups like Digimarc, which he named to international Fortune 500 Companies such as ADC Kentrox.
Jerry is an expert at business development who has:
This rainmaker is an old hand at both traditional and internet marketing with an in-depth understanding of what works and what doesn't. He combines his knowledge of Positioning with a lifelong expertise in building Brand in kitchens and boardrooms.
This Master of Consultant Marketing has been speaking professionally since 1993. His Different Slant presentations, delivered live or virtually are content rich, motivational and built to move independent professionals from Nobody to Somebody to Success. Call 503 957-7901 to schedule him for your group.
Paul Menig interviewed Jerry on the topic of Brand in April, 2019. Notice Jerry's reference to Key Benefit Attributes about 2/3 of the way through.
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