The bebee Brand Story
Grab interest
Serial entrepreneurs Javier Camara and Juan Imaz created Red Trabajar, dedicated to job searching for Spanish and Portuguese speaking professionals.
In 2015, with over 6 millions users around the world, Red Trabajar reinvented its brand and launched the personal branding platform, beBee.com.
The company was established in February, 2015, and originally launched in English, Spanish and Portuguese before expanding to French, Italian, German and Russian in 2016.
Vision
This network fits between Linked In and Facebook. It is optimized for personal branding so users can share their professional capabilities while sustaining personal brand qualities and characteristics with potential employers, clients, and customers, as well as those influential in their industry. It provides a social networking tool for maintaining personal and professional lives in one place.
Mission
The stated mission of the organization is:
Make the professional world more open and connected
Position
beBee is disrupting professional social networking by establishing connections through passions and common interests that create more professional engagement and deeper and more successful business relationships.
As stated on their web site the position is:
Successful Personal Branding The platform to create, showcase and share your personal brand.
Outcomes in first 18 months
11,000,000 registered usersin more than 100 countries
27,000 hives based on common interests
150,000 new connections daily
$2,200,000+ in annual advertising revenue