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Science of People Coach Brand Story

The Behavior Lab

 She Says,“My name is Vanessa Van Edwards and I am a human behavior hacker. I study what makes people tick in our behavior lab the Science of People.

Our number one goal is to teach the people skills you never learned in school. Do  you wish you always knew exactly what to say? How to decode what people  are really thinking? How to to increase your influence and income using  interpersonal intelligence? We are here to make wishes come true.


 In our lab we start every  endeavor by  finding the latest scientific studies and turn them into real-life  experiments and tactics. We share these strategies with our readers and  students to test them.

I call our approach behavior hacking.

Over the last eight years, I have developed shortcuts, formulas and blueprints for getting along with anyone."

Hi, I'm Vanessa!

 "I research what makes people tick.


I’ve always wanted  to know how people work, and that’s what Science of People is about. 


 What drives our behavior? 


Why do people act the way they do? 


And most  importantly, can you predict and change behavior?"

Science of People web site

The Book

We have streamlined all of our best findings into a universal framework that makes up Captivate.

Each  chapter will teach you one of the fourteen behavior hacks:

Control: How to win the social game

Capture: How to make a killer first impression

Spark: How to have dazzling conversations

Intrigue: How to be ridiculously likable

Decode: How to uncover hidden emotions

Solve: How to crack someone's personality

Appreciate: How to get the best from people

Value: How to get along with anyone

Connect: How to speak so people listen

Empower: How to lead people

Reveal: How to build lasting relationships

Protect: How to deal with difficult people

Engage: How to turn people on


These are  simple, powerful tools that you can use to level up your career, improve  your relationships and increase your income.”

Captivate was released April 25, 2017. It is available at all the usual spots including Powell’s in Portland where Vanessa's coach brand lab is located. 


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Video Course offering

Get a first hand idea of  the lady behind this brilliant brand in this 1:20 offering of one of her FREE courses.