Trust Tools
Video on-line introduction
Trust Tools
When you have the experience, you write a book marketing it on your website with this copy:
Chuck’s Sage Advice:
Here's the deal: This little gem is chock full of suggestions that can save you hundreds if not thousands. You pay the handling & shipping and it's yours FREE.
You give it away to generate interest in your offer and as brand proof you know what you're talking about.
You speak at retirement homes and any venue that gives you an audience that has concerns. You continue networking with people that take an interest in business and building the community.
Spin Tools:
Video on-line introduction
Trust Tools
You advertise in publications that reach the affluent such as the symphony program, the opera program, concert guides and arts guides. You do it regularly
You test the appeals, the copy and the visuals to find which generate action.
And test again.
You don’t give up.
You stay with it as the consultant brand slowly builds and government action makes the offer even more appealing.
Video on-line introduction
Video on-line introduction
Video on-line introduction
Vision:
We believe every person or couple putting money away for the future needs honest answers about the plan someone is selling them. They need advice from an independent auditor... a second opinion.
Outcome:
Chuck was able to downsize his operation and continue in a business in which he had become well-established. His known expertise was transferred to this new consultant brand
Unfortunately, his wife developed Alzheimer's and now requires most of his attention.